Master Buying Mayhem
Everything you know about your customers, your markets, and your business is changing: self-service behaviors, AI’s influence in buying and selling, generational shifts in business buyers, waning trust, and the rise of complex buying groups. Buyers and customers are creating mayhem – and demand a fundamentally different relationship with your organization.
But that doesn’t mean you can’t (re)gain control. Fortunately, thanks to new technologies and advanced frameworks, the path to growth in this new world is now more accessible than ever. Ignite action and put customers first to create meaningful experiences. Your buyers and customers demand it, and the fate of your organization may depend on it.
Forrester’s B2B Summit North America 2025 will bring together the entire go-to-market team (marketing, sales, customer, and product) and its leaders to offer inspiration, new ideas, frameworks, and practical advice to drive growth and lead transformation to adapt to the changing buyer landscape. You will gain confidence in making critical decisions for your organization through Forrester analysts’ knowledgeable, unbiased insights.
Hear What People Are Saying About B2B Summit
You Won’t Want To Miss ...
8 Tracks
Meet the needs of your entire go-to-market team with sessions on buyer insights, leadership, innovation, tech, and more. See tracks.
50+ Interactive Sessions
Join our analysts for hands-on learning in a robust lineup of roundtables, breakout sessions, and workshops.
Marketplace
See the latest products and innovations in the B2B industry. Save travel time by visiting your top partners in one place.
Networking
Build relationships within your industry and connect with your peers at our receptions, meals, parties, and interactive sessions.
8 Keynotes
Watch Forrester analysts unveil groundbreaking new research and learn from notable industry leaders. See keynotes.
1-1 Meetings
Get face-to-face time with Forrester analysts to ask your most pressing questions and receive customized insights.
The Forrester Decisions analysts produce the best content in the B2B marketing industry. Because the content is so good, the networking is also good. Smart people attend this event.
— Marcia Trask
VP, Global Campaign Strategy
Join Us At B2B Summit North America For:
- Expert insights from Forrester analysts who track the B2B marketing industry and follow our rigorous research methodology.
- Hands-on workshops where you use our toolkits and frameworks to apply what you learn in keynotes and sessions.
- Alignment opportunities with your entire team, including marketing, sales, customer, and product.
- Networking opportunities at both social activities and newly expanded interactive sessions, such as analyst-led roundtables and small group workshops.
Featured Performer
O.A.R.
O.A.R. might just be music’s biggest, best kept secret. The platinum-certified Rockville, MD band has quietly sold out multiple shows at Madison Square Garden, filled Red Rocks Amphitheater a dozen times, earned platinum and gold plaques, lit up the Times Square New Year’s Eve celebration, and built one of the most committed fanbases in the country.
Pricing
Already a Forrester client with pre-purchased tickets? Please contact events@forrester.com for assistance with your registration. All others, please click below to register.
Standard
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Client
$3,895 USD
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Non-client
$4,095 USD
Save As A Team!
Receive 5 tickets for the price of 4 in one transaction. No code required, add 5 tickets to your cart and receive 20% off. Additional discount voucher codes do not apply.
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5 Client tickets
$15,580 USD
?$3,116 per ticket
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5 Non-client tickets
$16,380 USD
?$3,276 per ticket
Please be aware that the currency charged to your credit card will match the currency designated in your registered account, which may differ from the displayed prices. View event terms & conditions here.
B2B Summit North America · March 31 – April 3, 2025 · Phoenix & Digital
Contact us at events@forrester.com.